Posts Tagged ‘Advertising’

Sizzle vs. Substance

Posted by: kevinliebl on December 22, 2010

The Only Thing that is Constant is Change

Posted by: kevinliebl on September 4, 2010

Over-Positioning – “It’s Both a Dessert Topping and a Floorwax!”

Posted by: kevinliebl on May 10, 2010

The Apple iPad – Blurring the Lines of Advertising

Posted by: kevinliebl on April 8, 2010

The Legendary, but Elusive “Elevator Speech”

Posted by: kevinliebl on January 25, 2010

Does anyone remember Comdex?

Posted by: kevinliebl on December 29, 2009

Who owns the brand?

Posted by: kevinliebl on May 4, 2009